IPL 2026 advertising reveals a split. CTV advertising is led by e-commerce, media, and entertainment. Linear television sees ...

Data from TAM Sports indicate that streaming and broadcast are no longer competing mediums but complementary pillars ...

Rediffusion, Britain’s first commercial TV station, before joining Canada’s CTV network to produce local fare and buy U.S.

Magnite (NASDAQ:MGNI), the largest independent sell-side advertising company, today announced that Hearst News has selected Magnite as a preferred deal partner for high-impact advertising formats ...

(NEXSTAR) — The leading candidates in the race to become California’s next governor will face off in a live debate airing on ...

Connected TV (CTV) usage continues to diversify across households in Germany and Austria, strengthening its value for ...

As second-screen behavior rises, advertisers turn to the smart TV home screen to introduce key messages and prime viewers for ad pods ...

What we are seeing from marketers is not an abandonment of TV but a rebalancing of investment. Net, over half of marketers ...

The $40 million deal builds on the platform’s previous acquisition of IRIS.TV to provide clients with identity, context and ...

OpenX, The Intelligent SSP , today announced the appointment of Lior Charka as VP, Product, alongside the promotions of Joseph Worswick to SVP, Global Partnerships, and Erika Loberg to VP, CTV and ...

Moloco launched Moloco Ads for Performance CTV, an AI-driven product aimed at app marketers seeking mobile-style measurement and optimization on connected TV. The offering applies Moloco’s performance ...

Canadians can see new episodes of “Saturday Night Live” airing in simulcast exclusively on CTV and streaming live on Crave, ...