As Connected TV scales rapidly, marketers are shifting from chasing reach to rebuilding control in a fragmented, data-rich ...

Rediffusion, Britain’s first commercial TV station, before joining Canada’s CTV network to produce local fare and buy U.S.

IPL 2026 advertising reveals a split. CTV advertising is led by e-commerce, media, and entertainment. Linear television sees ...

OpenX will expand collaboration with News Australia to bring CTV inventory from Tubi to programmatic buyers in Australia. The ...

The free streamer backed by U.K. broadcasters calls the new offering "an exciting new opportunity to drive discovery, viewing ...

Magnite (NasdaqGS:MGNI) announced new partnerships with AMC Global Media and Hearst News. The agreements expand Magnite's role in programmatic TV and video advertising across linear and streaming ...

Whose Mess Is This? One unwritten rule for advertising and analytics platforms is to never make dramatic overnight changes ...

xpln.ai, a global attention intelligence platform, and TVision, which provides second-by-second, person-level data about how people watch TV, have formed a strategic partnership to transform granular, ...

Magnite (NASDAQ:MGNI), the largest independent sell-side advertising company, today announced that Hearst News has selected Magnite as a preferred deal partner for high-impact advertising formats ...

After more than 50 years on Global, the sketch comedy giant heads to Bell Media this fall, pushing CTV’s local nightly ...

As second-screen behavior rises, advertisers turn to the smart TV home screen to introduce key messages and prime viewers for ad pods ...

Connected TV (CTV) usage continues to diversify across households in Germany and Austria, strengthening its value for ...