In 2023, the Federal Court of Canada released its decision in Energizer Brands, LLC and Energizer Canada Inc. v. Gillette Company (2023 FC 804). The decision clarifies some of the laws applicable to ...

While advertisers are awaiting the Federal Trade Commission's revisions to the Green Guides, the National Advertising Division (NAD) of BBB National Programs continues to review environmental ...

Answer: While we can’t provide any specific recommendations with knowing all the aspects of your particular situation, one thing you might want to think about comes from the basic research on ...

Comparative advertising is a type of advertising in which one's own product or service is compared with a competing product or service. If such ads specifically mention or refer to the trade mark or ...

Going forward, the Ninth Circuit's ruling signals to plaintiffs that they will need to plead “something more” to show that interoperable software is a derivative work; it is not enough to show that ...

In Beiersdorf v Hindustan Unilever – an infringement spat involving trade dress for cosmetic creams – the Delhi High Court has delved into the world of comparative advertising, disparagement and ...

Following its decision in L’Oréal SA v Bellure NV last year, the ECJ has provided further guidance on the issue of comparative advertising. In Lidl SNC v Vierzon Distribution SA, the ECJ ruled that ...

Comparative advertising is a useful tool for a company to stand out in an increasingly competitive market. Keshav S Dhakad and Vaishali Mittal of Anand & Anand examine the advantages and the pitfalls ...

Using comparative claims in drug advertisements can make them more effective at persuading consumers that a drug is safer and more effective than the drug it’s being compared to, according to new ...

Kenya has a comprehensive set of national and international legislative frameworks that have a direct influence on the regulation of competitive advertising. The High Court recently dismissed Unilever ...

This article on negative and comparative advertising asks the question 'does it work?' The author explains that this form of advertising emanated from U. This article on negative and comparative ...

After many years of being legally banned, comparative advertising has recently been permitted in Germany. After many years of being legally banned, comparative advertising has recently been permitted ...