Tamar Abrams had a lousy couple of years in 2022 and ’23. Both her parents died; a relationship ended; she retired from communications consulting. She moved from Arlington, Virginia, to Warren, Rhode ...

Boston, MA - Pharmaceutical companies spent close to $2.5 billion in the year 2000 advertising directly to the general public, the fastest-growing form of promotion in the industry's arsenal since the ...

New research outlines how rising acquisition costs, creator ecosystems, and retention strategies are reshaping digital ...

This post was co-authored with Ms. Lily Johns, research coordinator at the University of Michigan. As discussed in a previous post, direct-to-consumer pharmaceutical advertising (DTCPA) is designed to ...

Private equity has long been celebrated for unlocking value in undervalued companies and underperforming sectors. Yet, despite its financial acumen, the industry faces a critical and often-overlooked ...

Forbes contributors publish independent expert analyses and insights. I think about cultural leadership skills for a VUCA world. In today's dynamic marketing landscape, companies have a responsibility ...

Advertising was once a far more important part of culture than it is today. New ad campaigns were frequently covered in popular media. It was not unusual for morning coffee conversations to be about ...

Tamar Abrams had a lousy couple of years in 2022 and ’23. Both her parents died, a relationship ended and she retired from communications consulting. She moved from Arlington, Virginia, to Warren, ...