The honey market remains a compelling field of study due to the multifaceted motivations behind consumer purchasing behaviour. Research indicates that consumers are drawn not only to honey’s ...

Trendy shopping platforms hold little staying power, according to a recent survey commissioned by GPShopper. The report revealed trends amid consumer behavior intention and preferences. For example, ...

Consumers today are bombarded with marketing messages from companies vying for their attention. In this noisy landscape, personalization has emerged as a key differentiator. A recent study by Epsilon ...

Forbes contributors publish independent expert analyses and insights. I write about the application of AI & Big Data to innovation and prediction. Traditionally the CPG industry was defined by ...

Changing consumer tastes and preferences have rocked the food and beverage industry in recent years. Not only are consumers seeking healthier and more affordable options, but they also expect the ...

After seeing a surge during the pandemic, the outdoor category reached new heights with performance brands aiming to meet the needs of the consumer seeking new experiences for physical and mental ...

Consumers’ preferences are shifting like never before, due to a variety of societal and economic dynamics. How can quick-service restaurants adjust to maintain—and potentially increase—foot traffic ...

When it comes to indoor lighting, consumers prefer table lamps: In the last two years, 69% of consumers have purchased table lamps, making them the most popular lighting purchase. Fifty-two percent of ...

Conagra Brands (NYSE:CAG) announced that it will reach an important milestone in the company's long-standing portfolio modernization strategy by completing the removal of certified Food, Drug & ...