There's plenty of creative energy on show this week, from Zendaya's playful dreamscape for her collaboration with sportswear brand On, to the WNBA's throwback ahead of its 30th season. Brands are also ...

We can’t simply trust AI to make up for bland creative with sheer volume. The real performance shift happens when we use AI ...

Campaign Trail is our analysis of some of the best new creative efforts from the marketing world. View past columns in the archives here. Plenty of executives describe themselves as “ninjas” and “rock ...

X's AI ad system Grok automates campaign creation and targeting to recover revenue lost after advertiser exodus, but faces ...

Cuebiq’s foot traffic measurement now powers PadSquad’s high-impact display and video creative, connecting digital campaigns to real-world visitation ...

They’re majestic and impossible to ignore — it’s no wonder elephants have inspired some of the most powerful advertising campaigns ever created. From WWF’s heartbreaking appeals to stop poaching, to ...

Amazon Ads has launched two AI-powered tools in India. The Creative Agent and Ads Agent AI tools have been introduced in the ...

The new capability combines human-led moderation with artificial intelligence to provide same-day quantitative and ...

Jeff Kaplan is CEO of Tara Media, a full-service, data-driven marketing and creative services agency with media buying solutions. For mission-driven organizations, storytelling is more than a ...

What makes digital advertising creative great? Are marketers measuring creative quality against campaign performance metrics? Which metrics do marketers use to judge creative effectiveness? To find ...

You launch a new TikTok ad. Early metrics look great — low CPCs, high engagement, and a ROAS that makes you look like a pro. Then, a few days later, performance slips. Ad frequency creeps up, the hook ...