Are you a print subscriber? Activate your account. 39 min 38 sec ago By Garett Sloane - 1 hour 30 min ago By Tim Nudd - 2 hours 7 min ago By Ad Age Staff - 3 hours 32 min ago By Adrianne Pasquarelli - ...

While the marketing industry has increasingly moved to a project work model for ad agencies, there is still nothing that ...

The shift toward AI is not just about producing ads faster, it’s about giving creative capability to everyone, writes ...

Creative is a strong performance lever. In fact, ad creative is responsible for nearly half of sales lift, which is more than reach, recency and targeting combined, according to recent data from ...

In a world overwhelmed by constant distraction, simply buying media space doesn’t ensure a brand will be noticed anymore. Advertising has become almost invisible amid the noise of our daily lives, and ...

A surge in mergers and acquisitions is reshaping the advertising sector as companies race to acquire tools that measure creative effectiveness, long seen as the last unquantified driver of ROI. The ...

INCYMO.AI launched its AI-powered creative platform for crafting mobile gaming advertisements. The launch follows the debut of the platform’s first case study, first revealed on the Industry Stage at ...

For Molson Coors, creative effectiveness is about more than just generating buzz; ad creative needs to boost sales and improve brand health. Who cares how funny or award-winning a piece of creative is ...

What makes digital advertising creative great? Are marketers measuring creative quality against campaign performance metrics? Which metrics do marketers use to judge creative effectiveness? To find ...

Direct-to-consumer brands are increasingly adopting AI-powered tools to generate, test, and refine ad creatives faster, helping them keep campaigns fresh and cost-efficient. These platforms integrate ...

Advertising isn’t dying. Let’s get that out of the way. The industry still commands billions of dollars in investment, wields immense cultural influence and attracts some of the brightest creative ...

COLLINS co-founder Brian Collins at D&AD Festival 2024. Image by Owen Billcliffe. From insight panels with global judges ...