Quad/Graphics has transformed from a print-centric business to an omnichannel marketing and logistics provider. Check out why ...

The most effective marketing channel is the one your customer actually wants to engage with, even if it requires a stamp.

Before reading the next paragraph, think of the most overused buzzwords in Silicon Valley-esque startup speak. Chances are, “disruptive innovation” comes to ...

Taradel reports direct mail is picking up for small businesses as digital costs soar, offering better ROI amidst digital fatigue.

Some factors that play into offline marketing becoming more widespread are the need to cut through digital noise, trying to provide a more tangible experience, and the ease of integration with digital ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Preview this article 1 min The company is substantially ...

The latest industry benchmarks grounded in marketer and consumer data—clarifying how channel choices, investment shifts, and behavior trends will shape ROI in 2026. The 2026 Direct Mail Marketing ...

A Portland direct mail company this week said it will eliminate 106 jobs because it’s expanding elsewhere. In a notice to state workforce officials, Direct Marketing Solutions said it will close its ...

Direct mail campaigns that perform best are rarely random. Successful mail programs are built on strategy. They start with the right audience, use smart creative decisions, and follow a clear plan ...

March 11 (Reuters) - India's drug regulator has warned pharmaceutical companies against direct or indirect advertising of weight-loss medicines, including obesity awareness campaigns that could act as ...

While some company leaders may underestimate direct mail's current market position, the channel represents about $40 billion or ~20% of all US offline channel spend. The growing focus on synchronizing ...