Every February, people from all over the world tune in to watch the NFL season’s grand finale — the Super Bowl. Living in Seattle, this was certainly a more important game than those of previous years ...

Image courtesy of Luis Zonenberg By Luis Zonenberg With every Super Bowl that airs, there is a plethora of commercials that ...

IShowSpeed launches Sour Cream & Cheddar Ruffles Doritos, settles the Cincinnati chili battle and co-signs eating snails ...

As Creative Director at Boss Creative - a branding, marketing, and strategy agency based in San Antonio + Dallas, TX, and Henderson + Las Vegas, NV, I've spent years analyzing what truly makes a brand ...

The Super Bowl is known for having the best commercials, but this year, AI has taken over the production of ads, stripping human touch ...

Chief Consumer and Marketing Officer Jane Wakely explains how efforts by Lay’s, Pepsi Zero Sugar and Poppi extend beyond the ...

While many marketers and creatives still crave the prestige of the traditional 30-second broadcast spot, the ad industry has been waking up to the reality that brands can use social to leverage Super ...

Super Bowl commercials can spark as much conversation as the halftime show or the game itself — and this year, what people are talking about is the substantial number of ads there were trying to sell ...

In a now-infamous 2017 commercial that aired during that year’s Super Bowl, Kendall Jenner handed a police officer confronting furious protesters a can of Pepsi. The backlash of the ad, which aired as ...

The Super Bowl may be the perfect advertising opportunity, if you have the means. Last year's Super Bowl attracted 127.5 million viewers, an amount equal to nearly 40 percent of America. This year the ...

Amazon's Ring unit has ended its deal with security technology company Flock Safety after backlash over a Super Bowl commercial for the retail giant's smart doorbell sparked concerns about unwanted ...