CEO Tarang Amin pivoted to digital-first strategies, embracing Gen Z influencers for authentic co-creation. A diverse team (74% women, 76% young) fueled innovation ...

I've gotten lots of requests for me to do a fast makeup routine video on a budget. Lots of you know I love Dollar Tree makeup brushes, and I love affordable products. And I splurge only when necessary ...

In fact, the company's products aren't just cheaper than high-end makeup alternatives; they are even a little cheaper than most mass-market makeup products. It shouldn't be too surprising to find that ...

McCarthy tells PEOPLE that she sees the new ad spot as a "love letter" to the Latinx community Hedy Phillips is the Senior Style News Editor at PEOPLE. She has been working at PEOPLE since 2022. Her ...

e.l.f. Beauty, Inc. ( ELF) Consumer Analyst Group of New York Conference 2026 February 19, 2026 4:00 PM EST ...

If you click on links we provide, we may receive compensation. PEOPLE editors road-tested the beauty brand's debut eau de parfum collection inspired by its makeup favorites Courtesy of H&M What do you ...

For the girls who don’t care about football, Super Bowl Sunday becomes an excuse to live-tweet the halftime show and wait for commercial breaks. This year, e.l.f. Cosmetics is covering all the bases, ...

The cosmetics maker raises its full-year profit guidance and touts market-share gains, and its CEO says consumers have 'accepted' price increases made in response to tariffs E.l.f. Beauty reported ...

Alyssa Morin is a senior editor at InStyle, where she covers fashion and beauty. She reports on fashion trends, finds the best shopping deals, and reviews makeup, skin care, and hair care products.