InStyle on MSN

Melissa McCarthy on her e.l.f. ad, the $9 buy she and her teens love, and her full-drama approach to beauty

The comedian tells all about her iconic telenovela-themed Super Bowl LX commercial.

Management Without Managers: ELF’s Influencer-Driven Beauty Revolution

CEO Tarang Amin pivoted to digital-first strategies, embracing Gen Z influencers for authentic co-creation. A diverse team ...