CEO Tarang Amin pivoted to digital-first strategies, embracing Gen Z influencers for authentic co-creation. A diverse team ...

Cosmetics company e.l.f. Beauty operates at the lower end of the price spectrum. The company is focusing on growth and business expansion. The cosmetics segment of the consumer staples sector is ...

I've gotten lots of requests for me to do a fast makeup routine video on a budget. Lots of you know I love Dollar Tree makeup brushes, and I love affordable products. And I splurge only when necessary ...

The cosmetics maker raises its full-year profit guidance and touts market-share gains, and its CEO says consumers have 'accepted' price increases made in response to tariffs E.l.f. Beauty reported ...

Hailey Bieber’s beauty brand delivered an ‘outstanding quarter’, prompting owner e.l.f. Beauty to raise its profit forecast for the full 2026 fiscal year amid expansion The model’s buzzy beauty brand, ...

If you click on links we provide, we may receive compensation. PEOPLE editors road-tested the beauty brand's debut eau de parfum collection inspired by its makeup favorites Courtesy of H&M What do you ...

In fact, the company's products aren't just cheaper than high-end makeup alternatives; they are even a little cheaper than most mass-market makeup products. It shouldn't be too surprising to find that ...

McCarthy tells PEOPLE that she sees the new ad spot as a "love letter" to the Latinx community Hedy Phillips is the Senior Style News Editor at PEOPLE. She has been working at PEOPLE since 2022. Her ...

For the girls who don’t care about football, Super Bowl Sunday becomes an excuse to live-tweet the halftime show and wait for commercial breaks. This year, e.l.f. Cosmetics is covering all the bases, ...

The beauty giant is set to air a telenovela-inspired campaign at the Super Bowl LX on 8 February, which it says taps into the ‘cultural conversation’ around Puerto Rican pop star Bad Bunny headlining ...