The novel takes seriously the question of whether you can read Proust and have a day job, circling the perennial tension ...

For the last few years, copywriting has been quietly written off. Not with outrage. Not with ceremony. Just sidelined. Replaced. Automated. Words – the core material of SEO, landing pages, ads, and ...

There are many reasons why I love the art and science of SEO copywriting. But the most compelling reason is that it demands a perfect balance between right-brain creativity and left-brain logic. It’s ...

It’s common for the average person today to have over 100 online accounts, ranging from frequently used services to one-time sign-ups that are easily forgotten. With the increasing prevalence of data ...

Free Business Email: I Found 8 Legit Ways to Get One Your email has been sent I reviewed eight of the best free business email services on the market today, and my favorite is Zoho Mail. All ...

If you’ve ever winced while writing the word “leverage”, or felt a bit guilty about calling something innovative when it clearly wasn’t, you’re not alone. In fact, that collective wariness is exactly ...

Over the years, scammers have become very inventive in their efforts to swindle you out of your money, privacy, security, and sanity. They have pretended to be everything from your family, friends, ...

AI-generated content is not the issue. Bad AI-generated content is. You only have to scroll LinkedIn, check your spam folder or browse any dubious news site to see words that no human would ever say ...

If you follow my columns here on MarTech, you’ve learned how to make your email content more persuasive and engaging by using devices called cognitive biases, both in your copywriting and in your ...

Copywriters lean on various types of AI across all steps of ideating and launching a campaign. Here are some ways advertising professionals can use AI tools: Seamlessly tackle your to-dos and track ...