Examples of Brands That Employ FoMO Marketing. FoMO has been strategically leveraged by numerous brands to enhance consumer engagement and accelerate sales.

While most often associated with how we feel about social media, FOMO applies to marketing too. ... For example, your friends are all going out to dinner. It’s Wednesday though, ...

In January 2025, a brand activation at the Sundance Film Festival offered a real-world example of FOMO done right. A striking, standalone structure appeared on festival grounds, designed to intrigue ...

The Black Friday sale is a classic and accurate example of FOMO marketing. Stores offer big discounts and open their stores during pre-dawn hours on this day to attract people.

FOMO marketing is a powerful way to get more sales during the holiday season and, frankly, all year long. The strategies outlined today will help you reach more visitors and convert them into ...

FOMO, or the fear of missing out, is a psychological trigger and a popular marketing tactic usually reserved for customers when they are browsing online. It is the fear that something is going to ...

Brands across categories are using FOMO generation among consumers to push demand for their products. But does it work out as an effective marketing tactic or backfire in the long run?

FOMO techniques can include: Limiting the supply of something, for example, free shipping for the first 100 customers only or a limit of five items per customer.

AI adoption is reshaping businesses worldwide, but without a clear strategy, it can lead to costly missteps. Later in this article, you’ll find key steps to help organizations make informed ...