We’ve all heard the term FOMO before, but have you ever stopped to wonder why we fear missing out? Here, an expert explains why we get FOMO, and how we can get it under control. If you don’t ...
Everyone in marketing and sales knows what FOMO is, but what about FOBO? FOMO, of course, is Fear of Missing Out. When something is scarce, or in danger of vanishing, it becomes more desirable.