Froot Loops are getting a new mascot! Well, sort of. While Toucan Sam hasn’t exactly been ousted from his perch on the colorful cereal boxes, the vibrant bird does have some competition from a ...

The Maya Archaeology Initiative is fighting claims by Kellogg North America that a bird depicted in MAI's logo is too similar to "Toucan Sam," the fictional spokesbird for Froot Loops cereal. MAI, a ...

Despite what Big Cereal would have you believe, loops, both froot and otherwise, are not a natural part of a growing bird’s diet. Nevertheless, one aspiring avian mascot was more than willing to ...