Kellogg's Frosted Flakes® has always believed in bringing out the GR-R-REAT in everyone, and Tony the Tiger® has been in teens' corners for generations as a true "Day One"?turning breakfast into a pep ...

Froot Loops and other sugary cereals are breakfast staples for millions, but how did we end up with so much sugar in our bowls? In this video, we explore the history of breakfast cereals from early ...

Once daily staples, sugary cereals are being repositioned as intentional treats - driven by nostalgia, cultural relevance and ...

Much has changed in 17 years – and not least at Kellogg’s. On Feb. 8, it was set to return to the Big Game with a Raisin Bran ...

As the school year churns along, students at Knoch Primary School took the time to celebrate hitting the 100-day mark in a ...

Ferrero sees opportunities to cross-pollinate between European and U.S. brands and by leveraging its growing U.S. production footprint.

The Nutella maker’s acquisition of WK Kellogg Co. combines Italian confectionery expertise with iconic cereal brands to reshape U.S. mornings.

A quick scroll through social media displays just how important snack memories are to Millennials. Snackwell's cookies, Yogos, Trix yogurt and Kudos bars were among the top recollections, which, ...

Health Secretary Robert F. Kennedy Jr. spoke at a conference in Nashville Feb. 5, touting his daily intake of beef and its top tier ranking on the newly overhauled federal dietary guidelines, known as ...

He’s going from cereal bowl to Super Bowl. A viral photo of William Shatner eating a bowl of flakes while driving in Los Angeles was actually tied to a Super Bowl ad. The iconic “Star Trek” actor said ...

Actor William Shatner, 94, was photographed driving around Studio City in Los Angeles while chowing down on a bowl of cereal. The “Star Trek” legend was spotted clutching a bowl with a spoon in hand ...