Microsoft has scrapped the 'Microsoft Gaming' label, reviving Xbox as its gaming division's identity with a neon green logo and lower Game Pass prices. New CEO Asha Sharma framed the move as a ...

A paddle-wielding robot is so adept at playing table tennis that it is posing a tough challenge to elite human players and ...

Ubisoft announces the release of 'Assassin's Creed Black Flag Resynced' on July 9, featuring updated visuals and new gameplay ...

Tensions rise as the YouTube channel for Yakuza creator Toshiro Nagoshi's Gang of Dragon vanishes for hours amid pre-release ...

Xbox has unveiled a refreshed look for its iconic logo, which features a return to the brand's classic green coloring.

We officially have a new Xbox logo! To accompany last night's massive statement on the future of the brand, the official Xbox ...

A shift in identity is never just cosmetic; it signals intent, ambition, and how an institution sees itself. This week, Xbox ...

Microsoft drops Microsoft Gaming branding and returns to Xbox identity as leadership shifts strategy, refocuses platform, and ...

Microsoft has scrapped Microsoft Gaming in favor of Xbox today, and it’s also starting to roll out a new Xbox logo. The new ...

The website incorporates AGEM’s updated logo as part of a wider brand revision. The new design introduces a contemporary ...

Vince Zampella, the game developer who helped launch "Call of Duty," died last year after crashing his car along Angeles ...