Microsoft has scrapped the 'Microsoft Gaming' label, reviving Xbox as its gaming division's identity with a neon green logo and lower Game Pass prices. New CEO Asha Sharma framed the move as a ...

Xbox CEO Asha Sharma has retired the 'Microsoft Gaming' name, restoring the brand to simply 'Xbox' and introducing a refreshed green logo alongside a broad strategic plan. Leadership admits players ...

A shift in identity is never just cosmetic; it signals intent, ambition, and how an institution sees itself. This week, Xbox ...

Microsoft drops Microsoft Gaming branding and returns to Xbox identity as leadership shifts strategy, refocuses platform, and ...

We officially have a new Xbox logo! To accompany last night's massive statement on the future of the brand, the official Xbox ...

Xbox also debuted a new logo, switching to a glowing, glassy green coloured design in place of the black-and-white logo in ...

Xbox has unveiled a refreshed look for its iconic logo, which features a return to the brand's classic green coloring.

The new top boss at Xbox, Asha Sharma, continues to shake things up at the gaming giant. During a town hall meeting with ...

Ubisoft announces the release of 'Assassin's Creed Black Flag Resynced' on July 9, featuring updated visuals and new gameplay ...

A paddle-wielding robot is so adept at playing table tennis that it is posing a tough challenge to elite human players and ...

A new player-created tool just made things a whole lot easier for Tomodachi Life: Living the Dream players who want ...

Toei Company has announced the establishment of Toei Games, an in-house games publishing brand. It plans to launch games primarily for PC via Steam in 2026, with plans to expand to consoles such ...