Data-driven attribution and smart bidding are no longer optional when targeting a generation that loops between video, social proof, and search before converting.

Beyond mistakes or nonsense, deliberately bad information being injected into AI search summaries is leading people down potentially harmful paths.

With Personal Intelligence, Gemini can give you more personalized answers to your questions, though it requires you to opt in. With Personal Intelligence, Gemini can give you more personalized ...

Google Labs today announced “Disco” as an experiment to “shape the future of web browsing.” The first flagship feature of this AI browser is the Gemini 3-powered “GenTab.” For Google, Disco is a ...

Google has started rolling out ads in AI mode, which is the company’s “answer engine,” not a search engine. AI mode has been available for a year and is accessible to everyone for free. If you pay for ...

What if creating AI-powered apps was as simple as describing your idea in plain English? With the latest update to Google AI Studio, that’s no longer a futuristic dream, it’s a reality. This new ...

Google Ads is celebrating its 25th birthday/anniversary today. Yes, Google launched AdWords 25 years ago today in 2000. In 2018, Google renamed AdWords to Google Ads and the ad labels and technology ...

Twenty-five years ago, Google unveiled Adwords, which pledged to enable advertisers “to quickly design a flexible program that best fits [their] online marketing goals and budget,” Google cofounder ...

The judge’s decision positions Google to keep its search business running largely without interruption. By Tripp Mickle and Cecilia Kang Tripp Mickle reports on tech from San Francisco. Cecilia Kang ...

Google’s notorious AI Overviews feature appears to have finally gotten it right — but for all the wrong reasons. As flagged on Bluesky, if you ask Google why its own search engine feels so useless ...

Have you ever noticed ghost users in your Google Ads change history log? It just shows "AdWords Administrator" but doesn't show which user, by name, made the change. So if you want to know who made a ...