Being part of clinical trials can be a profitable way to help advance research, but there are many trade-offs to consider.

While Walton Goggins has recently starred in a few high profile ads, including the latest GoDaddy campaign, he had to seek ...

Google and Meta are enjoying a digital ad boom, as artificial intelligence automates marketing and drives record sales.

YouTube will show fewer livestream ads during purchases and chat spikes, signaling a bigger shift toward automated ad timing.

YouTube announced this week that it will now hold back ads during livestreams if chat engagement is at its peak, and if users show support with Super Chat, Super Stickers, or gift purchases. Until now ...

In an April 13 blog post, YouTube revealed new ways to amplify engagement, such as letting viewers send gifts through both horizontal and vertical broadcasts from their mobile devices. Gifts are also ...

“Creator marketing is at an inflection point,” declared Anne Marie Nelson-Bogle, VP, Ads Marketing, YouTube on Thursday at the video giant’s NewFronts presentation to ad buyers. With both audiences ...

As expected, Apple has officially announced that ads are coming to the Apple Maps app on the iPhone and iPad in the U.S. and Canada starting "this summer." Apple says businesses in the U.S. and Canada ...

AMC Networks wants to help advertisers understand more about what happens after video viewers see their commercials. The company, best known for its AMC, IFC, and BBC America cable networks, among ...

AMC Networks has expanded its outcome-based advertising efforts to movie theaters and consumer locations, drawing on data from digital brand/ticketing service Fandango and ad tracking firm iSpot. The ...

It’s a familiar experience for many Americans: You’re watching your favorite show and suddenly you’re ambushed by an ad for a drug whose name sounds like a Wi ...

Ms. Hitzig is a former researcher at OpenAI. This week, OpenAI started testing ads on ChatGPT. I also resigned from the company after spending two years as a researcher helping to shape how A.I.