Today, the LEGO Group arrives at Toy Fair to further demonstrate the future of play — LEGO® SMART Play™. The interactive brick-based platform brings LEGO sets to life using cutting-edge technology ...

Spring is on its way and with it will come stunning blooms. If you feel like bringing some of that inside without worrying about keeping it alive (or pollen), Amazon is full of Lego deals this ...

For the fourteenth year, a Medford motorcycle shop is teaming up with Combat Hero Bike Build to give a wounded veteran more than a custom motorcycle — they’re giving him back a sense of freedom.

Amazon is selling a highly rated LEGO police motorcycle chase set for just $7 right now. Buyers say the set is "hours of fun" for kids and adults alike.

Click to share on X (Opens in new window) X Click to share on Facebook (Opens in new window) Facebook International LEGO Day lands on January 28, and it is tied to a real milestone, not a random ...

Last week at CES, Lego introduced its new Smart Play system, with a tech-packed Smart Brick that can recognize and interact with sets and minifigures. It was unexpected and delightful to see Lego come ...

One of the biggest announcements at this year’s Consumer Electronics Show (CES) wasn’t a new TV or a robot — it was LEGO Smart Play. The futuristic technology allows LEGO builds to emit lights and ...

Lego has unveiled SMART bricks, tags and mini figures which will bring "creations to life." They're just like regular Lego bricks except for a chip inside which respond to how they're played with, ...

LEGO is pushing beyond its traditional building blocks with a new screen-free technology designed to make children’s creations react, move and respond during play. The company introduced the ...

Lego is looking to bring your creations to life. On Jan. 5, The Lego Group unveiled its new SMART Play bricks, tags, and mini figures at the Consumer Electronics Show, or CES 2026, in Las Vegas, which ...

While the Lego Group has dipped its toes into tech waters before, the company hasn’t strayed far from its analog roots. But on Monday, the 94-year-old company unveiled a new product line that embraces ...