There are more than 70,0000 tree species and some of them taste delicious. This bold, contrasting statement is exactly the kind of provocative observation that category-defining brands use to make you ...

How to Create a Brand Style Guide Learn the purpose and best practices of implementing a style guide for your brand. Developing a Brand Style Guide is central to establishing and maintaining the ...

Sahil Gandhi, brand strategist and cofounder of Blushush, a London-based Webflow agency, crafts SMEs and businesses into impactful brands. Everyone wants to become a brand. It’s not even limited to ...

When the indie fragrance brand Phlur first launched in 2022, it was only available online—meaning customers had to buy its perfumes without ever smelling them. At the time, creative director Chriselle ...

Cobranded collaborations are hot right now, and they are downright fun. Arguably the more surprising, outlandish, and shocking they are, the more viral they become. What brand doesn’t dream of ...

Brand personality is the set of human traits associated with a brand. It helps a business connect with its target audience on an emotional and personal level. Brand personality not only influences ...

If you’re an apartment marketer, are you taking the necessary steps to ensure that your brand identity is consistent? Not only does proper branding help differentiate your communities but it also ...

Your business exists to serve people. After all, you’re not building in a vacuum, and your business doesn’t grow in silence. You want to be seen, talked about, and remembered—for the products you’ve ...

Are you tracking your brand's mentions in AI search results? ChatGPT, Google AI Overviews, Perplexity, and other AI tools are increasingly used by millions of customers looking for answers—and ...

In the creator economy, your content is your craft, but your pitch deck is your business card. Think of a brand pitch deck as an influencer’s audition reel: It’s the professional presentation you send ...

When celebrity makeup artist Fara Homidi launched her namesake beauty brand in 2023, she did it with the real makeup lovers in mind. “I wanted to make a brand that people can nerd out on,” she says.