Most smart packaging is a gimmick. KitKat just turned its 70-year-old "Have a Break" slogan into a Faraday cage that ...

KitKat’s success proves we have moved beyond the era of one-way communication and into the era of “navigating moments”.

To encourage breaks that focus on carbs instead of doomscrolling and texting, KitKat in Panama created a limited edition ...

After a KitKat truck was stolen just before Easter, the agency behind the ensuing ‘KitKat heist’ shared how it owned the narrative.

Talk about a break-in gone wrong. After a brazen chocolate caper saw hundreds of thousands of Kit Kat bars vanish in Europe, the candy giant is beefing up security — and not just a little. Think less ...

Kit Kat shipments are getting extra security measures after a massive overseas heist led to the theft of hundreds of thousands of Kit Kat bars. KitKat Canada said it deployed security escorts over ...

Many brands and the Reagan Foundation sent their condolences to the Kit Kat team, while RHOSLC cast member Lisa Barlow and sweet treat aficionado Cookie Monster quickly denied any involvement. A truck ...

A ton of Kit Kats went missing in Europe right before Easter. Or rather, 12 TONS of Kit Kat bars went missing. Nestle says don't worry -- there will still be plenty for Easter. But who needs that many ...

Is it break time? A broken-off piece of a Kit Kat bar, that is. While the famous "gimme a break" ad jingle might be stuck in your head now, it's also undeniable that Kit Kats are a great anytime treat ...

Dozens of different American and international Kit Kat flavors - Jenny Kellerhals Keogh/The Takeout Wherever you are in the world, there's a good chance you'll be able to find a Kit Kat. Although the ...

Surveillance video shows a woman crouching beside a Waymo self-driving taxi, trying to lure a beloved neighborhood cat to safety. A second later, the car drove off. By Heather Knight Reporting from ...

There's no time like the holiday season, and Hershey's is adding ways to make it even sweeter. The company announced four new products to its holiday lineup on Thursday, adding new twists to its ...