For many kids and adult-shaped kids, LEGO and Star Wars are synonymous. Since starting their partnership back when the ...

Here's a marketer's perspective on what the LEGO situation teaches us about a risk we have not yet built frameworks for.

May the 4th 2026 includes the Mandalorian’s N-1 Starfighter, which will be seen in the upcoming Star Wars: The Mandalorian ...

Seemingly out of nowhere, considering we’re almost coming up on a year since First Steps hit theaters, Lego has announced a ...

Every new LEGO set launching in May 2026, including the Jurassic Park Jeep Wrangler, the Mandalorian N-1 Starfighter UCS set, ...

Some of the LEGO World Cup sets are available for preorder now The 2026 FIFA World Cup is approaching fast. Matches will take ...

Several UCS sets, helmets, and ships of all sizes are retiring this year - make sure you grab what you want before it goes ...

The viral Lego-style Iran War memes are the latest case of the toy being used as a building block for political art.

A California man faces theft charges after he allegedly purchased Lego sets from Target and returned them with pasta inside, ...

For nearly two months now, Iran has attacked the United States with one of the most lethal weapons in its arsenal— ...

Trump threatened Denmark over Greenland. Iran mocked Trump in LEGO style. LEGO never sued. Now the internet has connected ...

However President Trump manages to end the war he started with Iran, he will have given rise to a whole wild genre of AI ...