Lego's controversial wave of tech-enhanced 'Star Wars' sets are getting into people's hands, and showing the premium being ...

Lego’s next release is a digital brick loaded with sensors that add new layers of interactivity to its play sets. WIRED got exclusive access to the Lego labs where the Smart Brick was born.

At the Consumer Electronics Show in Las Vegas this week, Lego announced a new iteration of its classic building toy: Lego Smart Play. The new tech brings interactive sounds and lights to Lego builds, ...

Your kids might be spending less time playing on an average day than you spend scrolling your smartphone. But Lego wants that to change. Today, the company is launching Play is Your New Superpower, a ...

Add Yahoo as a preferred source to see more of our stories on Google. The LEGO Group truly took the UN’s resolution to heart in the best way. On June 11, 2025, it put the planet in “play mode” by ...

Eighteen months in the making, Lego’s Fortnite “survival crafting game” will officially become available to all users age 10 and up on all video game devices that allow Epic Games’ metaverse gaming ...

In 2024 the United Nations declared June 11 as International Day of Play. The resolution’s stated goal was “to preserve, promote, and prioritize playing so that all people, especially children, can ...