It's a cherished historical chestnut now, but when Converse had NBA stars rap to promote their new "Weapons," it changed the game.

With its latest Super Bowl commercial, Detroit-based Rocket Companies Inc. continues seeking to pull some heartstrings and highlight the emotion of homeownership. This year’s 60-second ad features pop ...

Ludacris knows his way around a commercial set. On Feb, 2 Frank's RedHot released an ad starring the three-time Grammy winner, actor and provider of the soundtrack to many millennials’ high school ...

When a brand selects the right song for its marketing campaign, it immediately resonates with audiences. Within the first few notes or lyrics, the song sparks an emotional connection. Those viewers ...

For commercial AV integrators, background music has long been viewed as a relatively low-risk system component. Speakers are installed, sources are connected and responsibility for music selection is ...

Lady Gaga has reimagined the theme song to Mister Rogers’ Neighborhood for a new Super Bowl commercial. The Mayhem artist stars in an ad for Redfin and Rocket, covering the theme song “Won’t You Be My ...

Lady Gaga revisited a childhood classic for a new Super Bowl commercial. The pop star offered her own rendition of “Won’t You Be My Neighbor?,” the theme song from PBS family series Mister Rogers’ ...

Get ready for a fun and epic musical experiment as famous commercial jingles are recreated using powerful instruments in the Sprunki style. This video takes the most recognizable brand tunes and ...

Hellmann’s is hoping a healthy does of silliness will help its Super Bowl recipe. The Unilever-backed mayo is a Super Bowl regular, and in the past has tapped themes such as sustainability and ...

Manhattan School of Music is using DISK Systems’ Music Virtual Teaching Platform (MVTP) to connect musicians in real time – across the internet – the latest example of organizations integrating remote ...

The woman's original TikTok video garnered 42 million views, five million likes and over 300,000 bookmarks in a little under a month romeosshow/TikTok; Dr Pepper/Youtube TikToker Romeo shared a video ...

Festival founders, people who use AI for good (and one who’s a bit more controversial), a ‘sound whisperer,' executives, and those TikTok interns Jordy Sommer performs in the crowd during the Vans ...