Companies adopt multi-step lead capture forms and dynamic funnels to reduce wasted ad spend and improve lead quality.

LinkedIn crossed $5 billion in quarterly revenue for the first time, putting Microsoft's 2016 acquisition on a $20 billion ...

Most publishers have no idea that a major part of their video ad delivery will stop working on April 30, shortly after ...

In the evolving landscape of healthcare professional (HCP) engagement, face-to-face interactions remain a cornerstone. They ...

A data-backed roadmap for social media platform optimization and measurable social media ROI in 2026 Social media ...

Gian Visser co-founded South Africa’s top Internet service provider (ISP), Afrihost, with school friends Brendan Armstrong ...

American rapper Kanye West (Ye) has bought a full-page advertisement in the Wall Street Journal on Monday (26 January) ...

Paying to get published has become part of the modern content economy, but pay-to-play isn't the problem. The problem is bad ...

Dueling commercials by two Democratic candidates in Illinois’ 8th Congressional District race both say former U.S. Rep. Melissa Bean is “Wall Street’s favorite Democrat.” ...

Wichita Forward says that an ad calling people who vote against a local sales tax members of the Kansas Communist Party is coming down.

In less than two weeks, more than 120 million people are expected to tune into the biggest advertising moment of the year: ...

If you know anything about the mobile games industry, you know it’s cutthroat out there. The competition for fleeting ...