Daniel Pink once said that we are selling constantly to others. I would slightly rephrase what he said, though. We persuade—our family members, our friends, our team members and our clients. The list ...

The human brain is engineered to ignore most of what it sees and hears, according to the neuroscientists I interviewed for the audio original Viral Voices. If that’s the case, how are you supposed to ...

Super Bowl commercials 2026 once again proved that game day ads matter almost as much as the score. With over 115 million viewers watching, brands packed humor, celebrities, tech, and social ...

Budweiser 's patriotic 2026 Super Bowl commercial won USA TODAY Ad Meter, the record 10th title for the beer brand, uniting a Clydesdale and a bald eagle for America's 250th birthday. Rounding out the ...

The most-liked ad of Super Bowl LX? As ranked by ad-tracking and analytics firm iSpot, the No. 1 spot was the NFL’s inspirational “Belief Is a Superpower,” a heartstring-tugging thank-you to coaches ...

And just like that, the 2026 Super Bowl (officially the Super Bowl LX) has come and gone, leaving behind Bad Bunny's stunning halftime show and the best Super Bowl commercials of 2026. Every year in ...

Here’s one thing I hated about the commercials for the Super Bowl this year: Apparently, if I can trust the PR campaigns behind many of these ads, to get the full “experience” of their commercials, I ...

Super Bowl 60 airs Sunday night on NBC. Here is your minute-by-minute guide to the big game. The Seattle Seahawks and the New England Patriots will face off in Super Bowl 60 at Levi’s Stadium in Santa ...

Watching Super Bowl 60 for the commercials? You're in luck. Since 1989, USA TODAY Ad Meter has asked viewers to rate every commercial that airs during the big game, awarding an annual winner for the ...

Millions tuned in to Super Bowl LX, where the Seattle Seahawks beat the New England Patriots 29-13 at Levi’s Stadium in Santa Clara, Calif., but those eyeballs didn’t just consume football.