After J.J. Spaun’s 64-foot bomb sealed his U.S. Open victory and catapulted him into the international golf spotlight, he tossed his L.A.B. Golf DF3 putter in the air. Somewhat fittingly, the putter ...

As the PGA TOUR wraps up the 2025 season, it was a year for unique winners. A total of 35 different golfers lifted a trophy throughout the year. But in a year that was difficult to predict who would ...

Forbes contributors publish independent expert analyses and insights. Scott Kramer covers golf and luxury technology. Perhaps the hottest trend in golf equipment right now: Zero torque putters.

Odyssey is taking aim at one of the barriers to the “zero torque” putting with its latest Square 2 Square release. The trendy putting method has caught fire over the last several years, but many ...

No doubt switching from a blade putter to a mallet putter marked a turning point in Scottie Scheffler's recent career. Since the world No. 1 started using the TaylorMade spider putter, he has won 13 ...

Just like every club in your bag, a putter’s feel and performance are manipulated with various materials, with one goal in mind: to help you play better golf. It’s always intriguing to me how one of ...

This week, L.A.B. Golf announced they are selling a majority stake in their company to an investment firm, valuing the company at $200 million. If you don’t know them by name, you have probably seen ...

Ahead of the July 25 release of Netflix’s Happy Gilmore 2, Callaway and its Odyssey brand have produced a limited edition putter and golf balls inspired by the film. The putter is featured in the ...

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As the Modern Language Association Delegate Assembly was beginning its meeting Saturday in New Orleans, audience members stood inside the hotel ballroom and chanted, “The more they try to silence us, ...

L.A.B. Golf was the first putter company to venture into the zero-torque movement, with the DF3 as one of its most popular models. Other companies are following their lead. Golf innovation can be a ...