The first Benefit Cosmetics makeup product I tested was the iconic Roller Lash mascara. I've been a loyal fan of Benefit mascaras ever since. Every time a new one releases, I immediately add it to my ...

* Sydney Sweeney, who is a registered Republican , went viral for her look on The Tonight Show Starring Jimmy Fallon.

From shimmery champagne lids to vampy red lips and flushed pink cheeks, find celebrity beauty inspiration to take your cues from this Valentine’s Day, with makeup artist tips on how to get each look.

Have you ever wondered how some people manage to turn a simple face into a masterpiece with just a few flicks of a brush? The ...

Valentine’s Day makeup in 2026 has taken a softer, more self-assured turn. It is less about contouring and more about radiant ...

The best false lashes are makeup shape-shifters, depending on their style and placement, ranging from barely-there definition to a healthy dose of drama. These staples make it easy to trade layers of ...

Aged 51 and newly divorced, Lara Besbrode was morbidly obese and miserable. She explains how shuffle dancing, a food diary ...

The blurred surge, of course, traces back to K-beauty, where this finish has been popular for years. “No matter the [K-beauty ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may earn compensation through affiliate links within the story. All prices are ...

Which false eyelashes are best? It’s always the smallest details that help to sell a transformation and even something as minor as a false eyelash can make or break an entire look. There are a ...

After a summer of barely-there ghost lashes, it’s officially time to have fun with your eye makeup again. According to TikTok, that means grabbing a tube of mascara and coating your lashes until ...