Add Yahoo as a preferred source to see more of our stories on Google. Jared Leto rocks "guyliner" and a bit of foundation while attending a screening of Morbius in California earlier this year. But ...

Forbes contributors publish independent expert analyses and insights. Dahvi Shira is an LA-based reporter who covers beauty and lifestyle. A gateway to entry? Apparently nail polish. Two different ...

SHANGHAI — A Chinese beauty and wellness group is diversifying its portfolio by investing in a Japanese male skincare brand, a move that signifies the growing importance of China’s male cosmetics ...

Is the world ready for a men's makeup boom? It better be, because judging from the latest trends in Hollywood, we're already there. And no, it's not just queer men who are buying it all up. Research ...