The confectionery giant is partnering with Mutinex and Tracer to modernize MMM with agentic AI, compressing timelines and ...

As consumers actively articulate their requirements through queries, brands are beginning to use these signals as a real-time ...

American confectionary giant Hershey has turned to Mutinex to speed up and sharpen how it allocates its $2 billion (A$2.8 ...

Most pharma launches fail for strategic reasons, not scientific ones. Here's the planning shift that changes the outcome.

This podcast breaks down what point of care should actually look like, why getting it right makes such a big difference and ...

Hershey is overhauling its marketing mix modeling by integrating agentic AI systems from Mutinex and Tracer, aiming to shift from slow, retrospective analysis to near real-time decision-making. The ...

The confectionery giant is partnering with Mutinex and Tracer to modernize MMM with agentic AI, compressing timelines and ...

Prime Mix Marketing in Worcester wins 2026 Innovation and Excellence Award for its Pounce content creation package, boosting ...

Healthcare marketing does not fail because the tactics are ineffective. It fails when those tactics are disconnected from ...

Digital has emerged as the primary growth engine, with brands prioritising performance-led campaigns to capture high-intent ...

Thursday, April 30, 2026 at 4:30 p.m. ET Management reported enhanced pricing power and increasing demand diversity from ...

Chrstine Trimpe will speak about strategies and how to utilize A.I. as a starting point for small business owners at The Well ...