The central finding across our survey data is that enterprise AI investment is not happening channel by channel. Read more ...

In many cases, they're now planning media using purchase data—optimizing campaigns based on what customers actually buy, not ...

Initiatives like the AdCP are actively promoting interoperable and transparent agentic workflows across adtech, demonstrating ...

Cumulus Operations President Bob Walker outlines five AI best practices for local advertisers, from prompt specificity to ...

This earnings season and this upfront cycle will serve as a litmus test for who is still buying "channels" and who has begun ...

Public media stations GBH and New England Public Media plan to merge operations by this summer following years of ...

Goodway Group has begun rolling out Anthropic’s Claude-powered AI agents to its media planning and analytics teams, aiming to streamline audience segmentation and campaign analysis. The deployment, in ...

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

New England Public Media, or NEPM, was created in 2019 as an affiliation between three entities: the GBH-owned television ...

The details of the latest plan were unclear. President Trump had expressed dissatisfaction over a previous Iranian proposal ...

EXCLUSIVE: Lit manager Alex Platis has joined the recently launched Game Plan Media. Platis comes to the company from ...

That new matching contribution, known as the Saver’s Match, comes from 2022 legislation passed under Democratic President Joe ...