In many cases, they're now planning media using purchase data—optimizing campaigns based on what customers actually buy, not ...

This earnings season and this upfront cycle will serve as a litmus test for who is still buying "channels" and who has begun ...

Display & Video 360 struck a similar pact with Kroger, an Albertsons rival, in March as more brands chase high-intent CTV ...

Dawn Ostroff, a former top exec at Spotify, Condé Nast Entertainment and The CW, has joined the board of directors of AI ...

Industry Leaders lists, an expansion of the TIME100 Most Influential Companies issue that dives deeper into 20 sectors to ...

The central finding across our survey data is that enterprise AI investment is not happening channel by channel. Read more ...

Surge Battery Metals Inc. (TSXV: NILI) (OTCQX: NILIF) (FSE: DJ5) (the "Company" or "Surge") announces that it has entered into two investor relations and marketing agreements (collectively, the ...

It's getting harder to tell what's organically popular and what's being fed to us by "clippers" on our social feeds. The band ...

A big marketing and advertising shake-up is looming for a prominent New Zealand retailer. An independent New Zealand-owned ...

Once in effect, the legislation will require state agencies to spend at least 50% of their advertising budgets on Maryland ...

Performance measurement: DMAs® offer a standardized geographical framework for comparing advertising campaign performance ...

Google and Meta both posted impressive advertising growth in Q1, but their paths are diverging on the critical technology ...