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Meta to introduce ads and subscriptions on WhatsApp
Meta announced that it is adding ads and subscriptions to its WhatsApp messaging app in a June 16 press release. The social media giant, primarily known as the parent company of Facebook, said that the changes will roll out over the next few months and that they are intended to help businesses and organizations grow.
Meta has sued the maker of a popular AI "nudify" app, Crush AI, that reportedly ran thousands of ads across its platforms.
I talked with a professor of advertising to make sense of what this means for all of us who use those social media platforms.
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