Experts say WhatsApp ads will boost access to Tier II & III audiences, with cautious optimism on ROI and privacy concerns; ...

Meta is adding three ad features to WhatsApp. This represents the company’s most significant monetization push for the messaging platform, which has become a global communication standard across ...

The primary driver of that growth over that decade was ad space for the company’s social media platforms, which include ...

Amazon has announced its integration with Disney Advertising’s Real time Ad Exchange (DRAX), becoming the third demand-side ...

The launch upends its founders’ original mission of creating an app with ‘No Ads! No Games! No Gimmicks!’ This week, WhatsApp ...

Meta and EssilorLuxottica are preparing to launch new AI-powered smart glasses under the Oakley and Prada brands.

I talked with a professor of advertising to make sense of what this means for all of us who use those social media platforms.

ARKANSAS, USA — Arkansas Attorney General Tim Griffin and 41 other attorneys general sent a letter on June 5 through the ...

DoorDash planted its first real flag in the advertising industry. The company announced that it crossed a billion-dollar ad ...

Meta CEO Mark Zuckerberg is assembling a new team focused on achieving artificial general intelligence (AGI), amid internal ...

Meta is introducing ads to WhatsApp for the first time since acquiring the app for $19 billion in 2014, according to CNBC.