Categories: Review the latest tools and platforms that boost performance marketing efforts across paid, search, and affiliate channels.">Performance Marketing Tools, Digital Marketing World Forum, the ...

If I told you I had the winning lottery numbers for next week’s £40m jackpot – and that I was willing to share them with you, the lucky reader – what would be the very first question you’d ask? Quite ...

Chicago and New York, Aug. 21, 2025 (GLOBE NEWSWIRE) -- Circana, LLC announced the successful completion of its acquisition of Nielsen’s Marketing Mix Modeling (MMM) business. MMM specializes in ...

Let’s face it: the average consumer doesn’t care how an ad campaign is built – whether it came from a top creative director, the latest AI model or an advanced marketing platform. What matters is how ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Preview this article 1 min With its multimillion-dollar ...

Rohini Vaishnavi, founder of The Writing Experts. Brand storytelling or digital marketing – The dilemma for startups Startups looking for quick sales leads are often unclear about whether to invest in ...

New Delhi: De Beers has stepped up its marketing efforts in India, partnering with retailers and launching campaigns to promote natural diamonds in the hope of countering both the general slump in ...

Former agency executives from Dentsu, Kantar, and Nielsen who now work at a startup focused on marketing mix modeling (MMM) believe they have developed a way to enable small and medium-sized ...

Google has launched Meridian, an open-source Marketing Mix Model (MMM) designed to help marketers optimise their advertising budgets. According to Google, the tool has been tested with hundreds of ...

In an era where privacy concerns, AI advancements and zero-click trends are reshaping digital marketing, businesses need smarter tools to navigate complexity. Marketing mix modeling is emerging as a ...

According to Marketing Week’s exclusive State of B2B Marketing research, most of the 600 B2B marketers surveyed (85%) consider nurturing individual accounts and customer relationships to be crucial.