The Sole Supplier

The Sole Supplier Community Weighs In On Shoe Of The Year

Sneaker Culture doesn't exist in a vaccum, it needs community for it to really count. That's why we had to tap in with a few ...

Nike Air Max Plus sneakers are 46% off right now: 'Comfortable and soft'

Nike Air Max Plus sneakers are marked down 46% for a limited time. Shoppers say these iconic shoes feel comfortable and soft, ...

Air Jordan 3 ‘White Cement RM’: Why the “Be Like Mike” Era Still Matters

The Air Jordan 3 “White Cement Reimagined” updates an icon that helped shape Michael Jordan’s rise and sneaker culture itself ...

Official Look at the Nike Air Max 95 "Tattoo/Light Violet Ore"

The Nike Air Max 95 has always been a silhouette rooted in biology, but its latest iteration, the “Tattoo/Light Violet Ore,” ...

Nike Refines the Air Max 95 With a Sleek “Anthracite” Makeover

Stepping into the 31st year of the Air Max 95, Nike further refines this legendary model with a sleek and muted “Anthracite” ...

The resale market for sneakers is tanking. Is 2026 the end of the sneakerhead era?

Some sneaker resellers are despairing as once pricey pairs now sit on shelves unsold. NPR's Ayesha Rascoe speaks with Mike Sykes II from the Business of Fashion about the changing market for sneakers.