The business concept is very straightforward. Start by designing a website that features information about various advertising mediums including rates, contact information and any special ...

The advertising field has always been competitive. The giant brand name agencies have long dominated this market with exclusive connections to the major media outlets. However, technology has ...

The deal to create the world's biggest ad-agency company reflects a challenged sector and the importance of scale, data, and AI to remain competitive. Business Insider's annual list of the "Most ...

A one-person ad agency is a lot more fun than the giant conglomerate size. You get to wear all the hats from copywriter to graphic designer to media buyer. (If your skills don't run to writing or ...

APEX Consulting's latest initiative provides agencies with a structured framework for client acquisition through paid ads.

This is the ad agency that created the famous Pillsbury ... best way to forge strong connections between brands and consumers online. The report points out that it is not enough for persuasion ...