Artificial Intelligence is everywhere, from shopping assistants on Amazon, to replacing search engines like Google. While ChatGPT might make it easy to put together a shopping list or travel plans, it ...

AI-powered search isn’t coming. It’s already here: As rankings and clicks matter less, citations matter more. Businesses now need content that AI engines trust and reference when answering questions.

Long sales cycles, low conversion volume, and multi-stage purchase journeys make measurement and attribution harder, creating real obstacles to campaign optimization. For B2Bs and brands selling ...

Forbes contributors publish independent expert analyses and insights. TerDawn DeBoe covers small business AI strategy and ROI measurement. Customers are no longer merely entering keywords into a ...

Using the right model and the right prompt is only part of the enterprise AI challenge, it's also critical to optimize the prompt. The breakthrough in prompt optimization arrives alongside Databricks' ...

Pew Research Center conducted this study to understand Americans’ views of artificial intelligence (AI) and its potential impact on people and society. For this analysis, we surveyed 5,023 adults from ...

This post was sponsored by Writesonic. The opinions expressed in this article are the sponsor’s own. AI search now makes the first decision. When? Before a buyer hits your website. Not you. Your brand ...

Kara Alaimo is an associate professor of communication at Fairleigh Dickinson University. Her book “Over the Influence: Why Social Media Is Toxic for Women and Girls — And How We Can Take It Back” was ...

Sometimes an AI can cause you or your company irreparable harm. Sharing confidential data with an AI could have legal consequences. Don't let an AI talk to customers without supervision. A few weeks ...