Nick Simonson is the lead writer and editor of Dakota Edge Outdoors.

Strong Sticks. The author leans heavily into sticklike jerkbaits such as the Rapala X-Rap for spring fishing, utilizing a ...

Using Rapala lures effectively means matching the right design, color, and technique to the water and fish you’re targeting. Every detail—from lure size to retrieval style—can influence results. With ...

Regional overview ...

Regional overview ...

Most new bass baits for the upcoming year are revealed at ICAST in July. Though many of those lures aren’t available for purchase until the fall. Which means we usually don’t get to see what the ...

Welcome to this Investor Relations call of Rapala VMC Corporation covering the Full Year 2025. My name is Tuomo Leino, and I am here with President and CEO, Cyrille Viellard. Thank you, Tuomo, and ...

Add Yahoo as a preferred source to see more of our stories on Google. One of Phil Hunt’s finished products, ready to fish. SONNY MCFARLAND has disappeared. I shouldn’t have been surprised. The East ...

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MINNEAPOLIS — This season, the Minnesota Twins are tempting fans with three simple words — free ice cream. On Thursday (the day pitchers and catchers report for spring training), the team also ...

When it comes to dropping fishing lure names, the Rapala moniker is one every angler knows. A staple in tackle boxes across North America and the world, Rapala is the true originator when it comes to ...