All the ad people I know keep saying “the content is the targeting” lately, and now I know why: Google and Meta are using AI to flip the online ad model upside down. Big dive in the NYT: > But the ...

Google and Meta are enjoying a digital ad boom, as artificial intelligence automates marketing and drives record sales.

Omnicom Media’s “negative reach” thesis signals a shift—where overexposure erodes impact, raising questions around content ...

Sydney Sweeney is starring in a new American Eagle campaign. Her previous collab with the brand played on "genes" and "jeans" and sparked backlash – but was also the most successful in the brand's ...

Mikel Arteta has gone full Kevin Keegan by declaring himself to be “on fire” after his side surrendered their advantage in the Premier League title race. Arsenal’s collapse continued on Saturday with ...