Westwood One Sports debuts a new audio brand created by TM Studios as the 24/7 National Sports Network continues its ...

Why they last, and what we can learn from them.

A new frontier is emerging at the intersection of music, technology, and brand strategy. It is not about replacing creativity ...

Apple TV+ recently became just Apple TV and introduced a vibrant new logo and intro as part of the brand refresh. It turns out that colorful new intro to Apple TV content was created on camera using ...

After being initially unveiled last year, Sega has offiically released “Sonic Rumble” on Android as a new mobile game starring Sonic The Hedgehog and other characters from the series in a Fall ...

The Charlotte Symphony decided it wants a sonic logo, so it got a composer to write a seven-second piece of music for the orchestra. It's not every day that an orchestra commissions a new piece of ...

Sonic logos are everywhere — such as the "ta-dum” from Netflix, or NBC’s iconic three chimes, or even the little deedle thing of T-Mobile. For the Charlotte Symphony Orchestra, the new sonic logo was ...

Charlotte Symphony commissioned Mason Bates to create a five- and 30-second sonic logo. The logo debuted at the start of the orchestra’s 2025–26 classical season with Shostakovich. Orchestra plans to ...

AI-generated summary reviewed by our newsroom. Read our AI Policy. When maestro Kwamé Ryan first looked at the redesigned logo for the Charlotte Symphony last year, he not only liked what he saw but ...

When maestro Kwamé Ryan first looked at the redesigned logo for the Charlotte Symphony last year, he not only liked what he saw but something about it really struck a chord with him, too. In his mind, ...

What's your reaction when you hear — or read — the words "Harley-Davidson"? The name makes people think of cruising off into the sunset on the open road, setting the rules as they go along, with no ...