Taco Bell (YUM) is tapping into nostalgia with the return of some classic menu items, hoping to rekindle the magic for ...

The chain's exciting new menu features retired menu items that have received plenty of relaunch requests from customers.

Taco Bell Tostada; Green Sauce Burrito The 1970s is represented ... Fans Begging The Gordita Supreme will also be available ...

Taco Bell has become so successful due to its compelling price points, which adapt to any economic environment. Its prices range from $1 to $11, and its value deals provide customers with more food ...

Yum! Brands leverages Taco Bell’s innovations, while KFC and Pizza Hut lag. Learn why YUM stock holds a hold rating and its ...

As Yum! Brands CEO David Gibbs pointed out Tuesday, the U.S. quick-service industry has slogged through negative traffic for ...

Taco Bell launched a throwback menu with 1960s, '70s, '80s dishes. This Scottsdale time capsule is the perfect backdrop.

The headline from Yum Brands’ third quarter continued to be its Taco Bell system, which reported a same-store sales increase of 4% in the U.S. and system sales growth of 5%.