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“Thanks to Taco Bell’s efforts, we’re excited to officially move National Taco Day to the first Tuesday in October, creating the Taco Tuesday of all Taco Tuesdays,” Anderson said. “It’s more than just moving a date—it’s about bringing taco lovers together in a bigger way, and we couldn’t be more excited!”

National Taco Day, which was previously observed on Oct. 4, will now be held each year on the first Tuesday in October. The change comes after a campaign to "liberate" the phrase "Taco Tuesday."

Taco Bell holds rewards drops for its members on Tuesday, but in its news release announcing the date change it didn’t announce any deals for Oct. 1. Last year, Taco Bell went on a crusade to get a trademark on Taco Tuesday canceled in all 50 states,