Programmatic’s promise was never automation for its own sake. It was accountability. But today, we're moving from reporting ...
As e4m dentsu report projects 19 percent CAGR by 2027, industry leaders decode how AI, premium supply and audience-first planning are reshaping advertising economics ...
Freestar CEO Kurt Donnell explains why transparency in programmatic advertising is the open web’s best bet for survival in ...
Atria will help advertisers reach audiences across six publishers at once, including Time Out, Hearst UK and Hello.
As expectations continue to rise in 2026, one thing is becoming clear: performance can no longer be a post-campaign priority.
The Freeduhm.com and AdPlunge alliance strengthens programmatic capabilities and unlocks scalable revenue growth for ...
Roman Vrublivskyi is the experienced CEO of Attekmi, a global ad tech company that provides white-label programmatic solutions.
In France, key digital ad market opportunities include the rise of retail media, driven by ecommerce integration, privacy-first targeting models adapting to European regulations, and the expansion of ...
However, even the most engaging social content lives in fast-moving, crowded environments. As highlighted in Dentsu’s Trends ...
Moderated by IAB chief executive David Cohen, the session assembled 11 former board chairs alongside incoming chair Alison Levin to walk through four defining eras of the trade body’s evolution: ...
Digital advertising shifts toward measurable outcomes, privacy-first targeting, AI optimization, and performance-driven ...
Industry estimates place programmatic’s share of digital ad spends at roughly 42–44%, translating to approximately ₹20,000–26,000 crore annually. While this lags more mature global markets where ...
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