Brands allocating a sizable chunk of their marketing budgets outside of Google and Meta achieve the best customer acquisition ...

And this isn’t just a scrappy tactic used by small teams with tight budgets. Even big legacy brands now use GenAI to scale creative output and personalize messaging, without sacrificing brand voice or ...

AI influencer marketing tools in 2026. Discover top picks for brands—plus try CreatorGPT free for smarter campaigns.

Are social media influencers still a good investment for SMEs in 2026? Influencer marketing expert Anna Porter answers your ...

Some marketing convictions no longer hold up—what may have once seemed like a best practice can look different after years of testing, iteration and client work.

From entertainment and sports to politics and social causes, individuals now often act as gateways through which audiences engage with broader ...

Salesforce and MrBeast's Super Bowl ad heralds the future of B2B marketing. Here are three marketing lessons B2B business ...

For 2026, the big idea is to focus on real people and their stories. Even with cool AI tools, what really connects with ...

Social media influencers often look like they live a charmed life, but offline, they pay taxes just like the rest of us. Social media content creators, like everyone else with a more typical gig, must ...

Social media marketing is shifting to niche platforms, short-form video, influencer partnerships and AI tools — demanding agility and authenticity from brands.

The cost of hiring an influencer to post about your brand can vary widely—quotes range everywhere from a couple hundred dollars to six figures, according to marketers and business owners. But the ...

A common mistake in email marketing is using AI as a tactical shortcut without understanding customer needs and intent. Successful AI-powered email marketing focuses on anticipating and meeting ...