Weighing 97 grams with a stiff carbon-fiber plate in the sole, Adidas’ new shoes helped Sabastian Sawe beat the two-hour mark in the London Marathon, a time barrier once considered insurmountable.

Shares in Adidas climbed, after Kenya’s Sabastian Sawe set a new world record in the London Marathon on Sunday while wearing ...

Nike has a lot of catching up to do as two runners in Adidas shoes, Sabastian Sawe and Yomif Kejelcha, broke the two-hour ...

The victory not only secured Sabastian Sawe a place in the record books but also delivered a massive boost for Adidas, whose ...

The London Marathon is a win for Adidas' performance sector. "Humanity just got faster," Adidas wrote in an ad on Sunday for ...

By Helen Reid and Millie McCaughan April 27 (Reuters) - German sportswear maker Adidas' shares rose on Monday after Kenya's ...

Every brand now has at least one super-shoe in its line-up, many have two, and World Athletics regulations limit the stack ...

The adidas 2026 FIFA World Cup Pet Collection drops May 1 across North America, Latin America, Japan, China, Vietnam, the ...

The adidas supershoe, Adizero Adios Pro Evo 3, propels athletes to historic London Marathon records. Now retailing at R9000, ...

Adidas beat Nike in the "footrace" to develop the shoes worn by the first person to break the 2-hour barrier, accomplished by ...

Kenya’s Sabastian Sawe underwent a strict dope testing regime, funded by Adidas, as he became the first person to break the ...

Talk about a missed opportunity: the first competitive marathon runner to complete the race in under two hours wore Adidas ...