When a brand sees momentum stall so sharply, it often reflects a reputational or cultural factor cutting through to consumers ...

Though spending forecasts are bleak, value-focused messaging and smart social media plays could help brands transcend the ...

It's perhaps the sharpest of marketing's double-edged swords: brands quest endlessly for attention, but aren't always happy ...

American Eagle pays a dividend far above S&P 500 averages. The stock first reached its current price 20 years ago. American ...

Despite backlash against American Eagle's 'Sydney Sweeney Has Great Jeans' ad, it shows a shift to traditional, sales-focused ...

Shares of young adult apparel retailer American Eagle Outfitters (NYSE:AEO) jumped 6.3% in the afternoon session after ...

Despite this dip, the stock is still up 25% over the last month—significantly outpacing the S&P 500’s modest 1.2% increase.

Fast-forward four decades, and Sydney Sweeney is pulling the same trick—but with a fresh twist. Her American Eagle ads—which ...

The week spanning from August 3 to August 9 took the biggest hit, according to the report, which said foot traffic dropped 9 ...

American Eagle Outfitters wanted to make a splash with its new ads starring actor Sydney Sweeney. The campaign has sparked a ...

More than six months into his second term as U.S. commander-in-chief, Trump, a former New York businessman and reality ...

Expectations have built sharply for a rate cut at that meeting since a report on the U.S. job market on Friday came in much ...